Marketing for Small Businesses

We help small business owners make sense of marketing and turn it into practical strategies that help their businesses grow.   
Two people working at a table with blueprints and tools laid out on it

Do any of these describe you?

  • You're not sure which marketing and social media platforms are actually worth your time and money
  • Marketing seems overwhelming or confusing
  • You know your business is different from competitors, but it's hard to explain why
  • Marketing keeps getting pushed to the bottom of your to-do list

If so, we can help. Our background integrates corporate marketing experience, research into what helps small businesses succeed, and deep expertise in storytelling. These inform our approach to small business marketing: strategies that help you not only reach the people who value what you offer, but also set up your business for long-term success.

read case studies about our work with small businesses
Two Ways We Can Support Your Business


Some small business owners want to build their own marketing skills. Others want to hand marketing off to someone they trust so they can focus on running their business.

If you want to learn how to manage marketing yourself, our workshops can give you the tools and clarity to do that confidently. If you’d rather focus on running your business while someone else handles the marketing, we can take that work off your plate.


Marketing Strategy & Implementation


Sometimes the best way to approach marketing is to put it in the hands of someone who can give it the expertise and attention it deserves. 

For this service, we develop and manage your marketing strategy so you can focus your time and energy on running your business. Our work typically includes:

  • Conducting research to determine what your customers or clients actually want and need
  • Framing your products or services as clear solutions to those needs
  • Communicating what makes your business different in ways that matter
  • Developing a compelling story that resonates with current and future customers or clients


The goals are simple: help your business reach people who value what you offer and build lasting relationships within your community—without adding another major responsibility to your workload.

If this sounds like this could help your business grow, schedule a free, 30-minute consultation!

schedule now

Marketing Education for Small Business Owners

This option is ideal if you want to handle most of your marketing yourself but make smarter decisions about where to focus your time and budget. Our workshops help you understand how marketing works and how to apply it to your business. You’ll leave with a clearer understanding of:

  • What makes your business different from competitors—and how to use that information to reach your ideal customers
  • How to think about your customers as clients as “audiences” for marketing messaging, and what messaging to use to get their attention
  • Which marketing methods are right for your business: social media, email marketing, and more
  • Why your website is so important and how to how tools such as SEO can make it work better for you
  • When it’s okay to DIY marketing and when it’s time to hire a professional


By the end of the workshop series, you will be ready to execute a marketing program that’s tailored to the needs of your business and designed to bring in new customers or clients right away.

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Jim Bloomfield

Marketing that Helps People Help People

Until we worked with Mustard & Moxie, we had an unmanageable list of piecemeal to-dos for our marketing and development. Discussions with Mustard & Moxie seemed so much more productive than what I had experienced with other groups. Once the direction was clearly established, the marketing plan followed naturally. Now we have not only a great plan but a way to put it in motion that can evolve to meet our future needs as we grow.

— Jim Bloomfield, L.Ac., Founder, Larchmont Traditional Medicine

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